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How To Develop A Food Delivery App Like Menulog

Welcome, food lovers and tech enthusiasts! Have you ever been hungry, craving your favorite meal from that restaurant across town, but didn’t feel like stepping out? Chances are, you’ve turned to a food delivery app like Menulog to save the day. These apps have become a staple in our lives, bringing culinary delights right to our doorstep with just a few taps on our smartphones.

But have you ever wondered what goes into creating such a seamless and efficient food delivery app like menulog? How do these platforms manage to connect thousands of restaurants with millions of users while ensuring timely deliveries and top-notch service? If you’re curious about the magic behind the scenes or even considering building your own food delivery app like menulog, you’re in the right place.

In this blog, we’ll take you on a journey through the process of developing a food delivery app similar to Menulog. From understanding the market dynamics and planning your strategy to designing a user-friendly interface and integrating essential features, we’ve got you covered. Whether you’re an aspiring entrepreneur, a seasoned developer, or simply someone interested in tech, this guide will provide valuable insights and practical tips to help you navigate the exciting world of food delivery apps.

What is Menulog

Menulog is a popular online food ordering and delivery service that connects consumers with a wide variety of local restaurants. Operating primarily in Australia and New Zealand, Menulog allows users to browse menus, place orders, and have their favorite meals delivered straight to their doorsteps. Founded in 2006, Menulog has grown to become one of the leading food delivery platforms in the region, offering a convenient and seamless way for people to enjoy restaurant-quality food from the comfort of their homes.

Food delivery app Market stats

The global online food delivery market was valued at a whopping $50.70 billion in 2021 and is projected to reach a staggering $253.95 billion by 2030, boasting a Compound Annual Growth Rate (CAGR) of 18.7%)

Menulog is a well-established leader in the Australian and New Zealand food delivery market [Dashmote]. In Australia, they hold the second-largest market share at roughly 31.3% behind UberEats.

Market revenue has skyrocketed in recent years, with a 204% increase observed in the past five years. This growth can be attributed to the increasing number of restaurants partnering with delivery apps, expanding user options 

Must Have Features to develop a food delivery app like menulog

Creating a successful food delivery app requires integrating features that cater to the needs of users, restaurants, and delivery personnel. Here’s a comprehensive list of must-have features for each stakeholder:

1. User Panel Features

a. User Registration and Profile Management

  • Sign-Up/Log-In: Options for email, phone number, and social media integration.
  • Profile Management: Users can update personal information, delivery addresses, and payment methods.

b. Restaurant Browsing and Search Filters

  • Search Functionality: Users can search for restaurants by name, cuisine, or dish.
  • Filters and Sorting: Options to filter by cuisine, price range, delivery time, ratings, and promotions.

c. Order Placement and Tracking

  • Menu Viewing: Detailed restaurant menus with descriptions, prices, and images.
  • Customization Options: Ability to customize orders and add special instructions.
  • Order Tracking: Real-time tracking of order status from preparation to delivery.
  • Order History: Access to past orders for easy reordering.

d. Payment Gateway Integration

  • Multiple Payment Options: Support for credit/debit cards, digital wallets, PayPal, and cash on delivery.
  • Secure Transactions: Implementation of secure payment gateways and encryption.

e. Review and Rating System

  • Customer Reviews: Users can leave reviews and ratings for restaurants and delivery services.
  • Review Management: Ability to respond to and manage reviews.

2. Restaurant Panel Features

a. Restaurant Registration and Profile Management

  • Sign-Up/Log-In: Options for email, phone number, and social media integration.
  • Profile Management: Restaurants can update their information, including address, hours of operation, and contact details.

b. Menu Management

  • Menu Updates: Restaurants can add, edit, or remove menu items, descriptions, and prices.
  • Special Offers: Ability to create and manage promotions and discounts.

c. Order Management System

  • Order Notifications: Real-time notifications for new orders.
  • Order Tracking: Tracking the status of orders from preparation to delivery.
  • Order History: Access to past orders and customer details.

d. Promotions and Discounts

  • Offer Creation: Restaurants can create and manage special offers and discounts.
  • Analytics: Insights into the performance of promotions.

3. Delivery Panel Features

a. Delivery Person Registration and Profile

  • Sign-Up/Log-In: Options for email, phone number, and social media integration.
  • Profile Management: Delivery personnel can update their personal information and vehicle details.

b. Order Assignment and Tracking

  • Order Notifications: Real-time notifications for new delivery assignments.
  • Order Details: Access to customer order details and delivery instructions.
  • Route Optimization: Integration with GPS for optimal route planning and navigation.
  • Delivery Status: Ability to update order status (picked up, on the way, delivered).

d. Earnings and Performance Tracking

  • Earnings Reports: Detailed reports of earnings and completed deliveries.
  • Performance Metrics: Insights into delivery performance and customer ratings.

4. Admin Panel Features

a. Dashboard and Analytics

  • Overview: Comprehensive dashboard with real-time data on orders, users, restaurants, and delivery personnel.
  • Reports: Detailed analytics and reports on app performance, user activity, and revenue.

b. User and Restaurant Management

  • User Management: Ability to manage user accounts, including verification and support.
  • Restaurant Management: Approval and monitoring of restaurant profiles and activities.

c. Order and Delivery Management

  • Order Monitoring: Real-time monitoring of orders and deliveries.
  • Issue Resolution: Tools for handling disputes and customer complaints.

d. Promotions and Marketing

  • Campaign Management: Creation and management of marketing campaigns and promotions.
  • Push Notifications: Sending targeted notifications to users for promotions and updates.

5. Additional Features

a. In-App Chat and Support

  • Customer Support: In-app chat support for users, restaurants, and delivery personnel.
  • Help Center: Access to FAQs and troubleshooting guides.

b. Push Notifications

  • Order Updates: Notifications for order status updates.
  • Promotions: Alerts for special offers and discounts.

c. Loyalty Programs

  • Rewards System: Implementation of loyalty programs to reward frequent users.

d. Social Media Integration

  • Sharing Options: Allow users to share their experiences and favorite dishes on social media.

Steps To Develop A Food Delivery App Like Menulog

Develop a food delivery app like menulog involves multiple stages, from initial planning to launch and beyond. Here’s a step-by-step guide to help you navigate the development process:

1. Market Research and Planning

1.1 Conduct Market Research Before diving into development, thorough market research is crucial. Start by analyzing the food delivery market landscape, identifying key competitors like Menulog, Uber Eats, and DoorDash. Understand user preferences and pain points through surveys, focus groups, and studying app reviews. This research will help you identify opportunities for differentiation and areas where existing services may fall short.

1.2 Define Your Business Model Deciding on the right business model is foundational. Choose between an order-only platform where users order directly from restaurants, an order and delivery model where your app handles both, or a full-service approach including additional features like table reservations. Determine revenue streams such as delivery fees, service charges, subscription plans, and potential partnerships with restaurants for advertising.

1.3 Create a Value Proposition To stand out in a competitive market, define your app’s unique value proposition. Identify innovative features that differentiate your app from competitors. Tailor your app to meet the needs of your target audience, whether it’s seamless user experience, unique restaurant partnerships, or exclusive discounts.

2. Project Planning and Strategy

2.1 Set Clear Objectives Establish clear goals for your app, such as acquiring a specific number of users within a defined timeframe, achieving high user retention rates, or providing exceptional customer service. Define key performance indicators (KPIs) to measure success, such as app downloads, active users, average order value, and customer satisfaction ratings.

2.2 Develop a Detailed Project Plan Create a comprehensive roadmap that outlines development phases, milestones, and timelines. Allocate resources effectively by assembling a skilled team of developers, designers, and marketers. Ensure everyone involved understands their roles and responsibilities to ensure smooth execution of the project.

2.3 Budgeting and Resource Allocation Estimate the costs involved in development, marketing, operations, and ongoing maintenance. Allocate resources efficiently to stay within budget constraints while meeting project milestones. Consider potential scalability needs and plan accordingly to accommodate growth.

3. Design and User Experience

3.1 Wireframing and Prototyping Start the design process by sketching wireframes to visualize the app’s structure and user flow. Develop clickable prototypes to simulate user interactions and gather feedback from stakeholders. Iterate on designs based on usability testing results to ensure intuitive navigation and optimal user experience.

3.2 UI/UX Design Create a visually appealing and user-friendly interface that aligns with your brand identity. Focus on intuitive design principles to enhance usability and accessibility. Prioritize features such as seamless navigation, clear call-to-actions, and visually appealing restaurant menus to improve user engagement.

3.3 User Testing Conduct rigorous usability testing with potential users to identify any usability issues or pain points. Gather qualitative feedback to understand user behavior and preferences. Iteratively improve the design based on user insights to optimize the app’s usability and overall user experience.

4. Technical Development

4.1 Choose the Tech Stack Select appropriate technologies for frontend (e.g., React Native, Flutter) and backend development (e.g., Node.js, Django). Choose a scalable database solution (e.g., MongoDB, PostgreSQL) and real-time capabilities (e.g., WebSocket, Firebase) to support interactive features like order tracking and real-time notifications.

4.2 Backend Development Develop robust backend systems including servers, databases, and APIs to handle user data securely and efficiently. Implement functionalities such as user authentication, order management, payment processing, and integration with third-party services like payment gateways and mapping APIs.

4.3 Frontend Development Implement responsive and cross-platform compatible frontend interfaces that deliver a consistent user experience across devices. Integrate frontend components with backend services to ensure seamless data exchange and functionality across the app’s features.

4.4 Integration of Essential Features Integrate essential features including user registration, restaurant menu management, order placement and tracking, payment processing, reviews and ratings, and administrative tools for managing user, restaurant, and delivery partner accounts.

4.5 Third-Party Integrations Integrate third-party services such as payment gateways (e.g., PayPal, Stripe), mapping services (e.g., Google Maps API), and push notification services (e.g., Firebase Cloud Messaging) to enhance app functionality and user experience.

5. Testing and Quality Assurance

5.1 Testing Phases Execute comprehensive testing phases including unit testing to validate individual components, integration testing to ensure seamless functionality across modules, and user acceptance testing with real users to validate the app’s usability and performance.

5.2 Bug Fixing and Optimization Identify and address bugs, glitches, and performance issues discovered during testing. Optimize app performance, responsiveness, and reliability to deliver a seamless user experience.

6. Deployment and Launch

6.1 Prepare for Launch Prepare app store listings with compelling descriptions, screenshots, and promotional videos. Set up developer accounts on app stores (e.g., Google Play Store, Apple App Store) and ensure compliance with app store guidelines and policies.

6.2 Soft Launch and Beta Testing Release a beta version of the app to a limited audience to gather feedback and identify potential issues. Iteratively improve the app based on user feedback and testing results to ensure readiness for the official launch.

6.3 Official Launch Launch the app publicly on app stores after addressing feedback and ensuring all issues are resolved. Monitor initial user feedback and app performance metrics closely to make data-driven decisions for further improvements.

7. Marketing and User Acquisition

7.1 Pre-Launch Marketing Build anticipation and generate buzz through pre-launch marketing campaigns. Create a landing page to capture user interest and collect email sign-ups. Leverage social media platforms, influencer partnerships, and digital marketing strategies (e.g., SEO, PPC) to reach and engage your target audience.

7.2 Post-Launch Marketing Execute targeted marketing campaigns to drive app downloads and user acquisition. Utilize app store optimization (ASO) techniques, social media advertising, content marketing, and email marketing to promote the app’s features, benefits, and special promotions.

7.3 User Engagement and Retention Implement strategies to enhance user engagement and retention, such as personalized push notifications, loyalty programs, referral incentives, and regular updates with new features and improvements. Foster a community around the app by encouraging user reviews, feedback, and interaction.

8. Post-Launch Support and Maintenance

8.1 Monitor Performance Utilize analytics tools to monitor app performance, user behavior, and key metrics (e.g., app downloads, active users, retention rates). Continuously track server performance, scalability, and uptime to ensure optimal app performance.

8.2 Gather Feedback and Iterate Collect user feedback through reviews, ratings, and customer support interactions. Prioritize feedback-driven improvements and updates to enhance app functionality, usability, and overall user satisfaction.

8.3 Provide Customer Support Offer responsive and effective customer support through multiple channels (e.g., in-app chat, email, phone). Address user inquiries, issues, and concerns promptly to maintain high levels of customer satisfaction and loyalty.

Revenue Model of Menulog

Menulog, like many other food delivery platforms, operates on a multi-sided business model that connects three key groups: customers, restaurants, and delivery partners. Here’s a breakdown of how Menulog generates revenue:

1. Commissions:

The primary source of income for Menulog comes from commissions charged to restaurants. This commission is a percentage of the total order value placed by the customer. The exact commission rate can vary depending on factors like the restaurant’s location, type of cuisine, and potentially special promotions or negotiations.

2. Delivery Fees:

Menulog may charge customers a separate delivery fee on top of the restaurant’s menu price. This fee helps cover the costs associated with coordinating deliveries, including managing the network of delivery partners. In some cases, restaurants might choose to absorb the delivery fee to remain competitive.

3. Advertising:

Menulog might offer advertising opportunities within the app for restaurants or other businesses. This could include premium placement in search results, banner ads, or sponsored promotions. This revenue stream allows restaurants to increase their visibility within the app and attract more customers.

4.  Menulog for Business:

Menulog offers a service called “Menulog for Business” which caters to companies looking to provide a food delivery benefit to their employees. This service allows companies to manage employee allowances for food orders placed through the Menulog app. While details are limited, it’s likely Menulog charges a fee to businesses for this service.

Cost To develop a food delivery app like menulog

The cost to develop a food delivery app like Menulog can vary significantly depending on several factors. But here we are representing an estimated cost idea.

Basic App: A stripped-down app with core functionalities might range from $15,000 to $30,000. However, this might not be competitive in the market.

Standard App: A more robust app with essential features for all user groups (users, restaurants, delivery partners) can cost between $30,000 and $50,000.

Advanced App: An app with all the bells and whistles, including advanced features like loyalty programs, in-app chat, and sophisticated delivery route optimization, could reach $50,000+.

Also Read: Liquor Delivery App Development

Why Choose AV Technosys To develop a food delivery app like menulog

Choosing AV Technosys to develop a food delivery app like Menulog ensures you benefit from our proven expertise and commitment to delivering high-quality, customized solutions. With a track record of developing robust mobile applications and a deep understanding of the food delivery industry, We offer comprehensive services from initial concept to final deployment. Our skilled team of developers, designers, and project managers ensures meticulous attention to detail, seamless integration of essential features, and adherence to industry best practices. Trust AV Technosys to transform your vision into a user-friendly and scalable app that stands out in the competitive market, providing exceptional value to users and stakeholders alike.


Developing a food delivery app like Menulog demands meticulous planning, technological expertise, and a deep understanding of user preferences. From initial market research to final deployment, each step—from defining a robust business model to designing an intuitive user interface and integrating essential features—is crucial for success.

Choosing a skilled development partner, such as AV Technosys, ensures your app meets the highest standards of functionality and user experience. Their expertise in mobile app development and industry insights will help you navigate challenges and capitalize on opportunities in the competitive food delivery market.

By prioritizing user feedback, continuous improvement, and effective marketing strategies, you can launch a compelling app that not only simplifies food ordering but also enhances user satisfaction and loyalty. Start your journey today and transform your food delivery app idea into a thriving reality.

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